Shrimp-a-thon 2025: Raising Awareness for Protein-Rich Diets

The inaugural 'Shrimp-a-thon' event, organized by Right to Protein (RTP) in partnership with Skretting India, took place on May 4, 2025, at Vishnu College, Bhimavaram. The campaign focused on raising public awareness about the benefits of shrimp as a rich source of protein, highlighting its pivotal role in India's aquaculture economy.

A diverse audience comprising farmers, aquaculture experts, healthcare professionals, and policymakers gathered to promote domestic shrimp consumption. A key feature of the event was the Protein-O-Meter booth, where attendees could evaluate their protein intake and understand shrimp's role in a balanced diet.

Saurabh Shekhar, General Manager of Nutreco, emphasized the economic significance of shrimp, noting that while India is a leading global producer, 90% of production is exported. The event illustrated the potential for increased domestic consumption, inspired by examples like China's shrimp market growth. The 'Shrimp-a-thon' marks a significant step in RTP's broader campaign for protein education.

(With inputs from agencies.)