Cool Effect and Mitti Labs Join Forces for Groundbreaking Methane Reduction in Rice Cultivation
Cool Effect, a leading Bay Area nonprofit in climate action, has partnered with Mitti Labs, a climate tech company, to curb methane emissions from rice cultivation. This collaboration promises significant environmental benefits while offering income growth for farmers. It's a strategic move toward high-integrity carbon credits amidst rising market demand.
Cool Effect, a Bay Area nonprofit known for its high-impact carbon initiatives, has teamed up with Mitti Labs, a climate technology company based in Bengaluru and NYC, to tackle methane emissions from rice cultivation. This new collaboration expands Cool Effect's superpollutant portfolio, addressing the carbon market's growing shift toward verified, impactful solutions.
Between 2024 and 2025, Cool Effect saw a 64% investment in superpollutant credits, including ozone-depleting substances and landfill methane, translating into substantial emissions reductions. Mitti Labs, through its cutting-edge technology, supports sustainable rice farming, significantly decreasing water usage and methane emissions without affecting crop yield.
The partnership capitalizes on rigorous scientific standards to engineer a scalable solution that benefits both the environment and local communities. With plans to offer a vast supply of high-integrity methane-based credits, this initiative aims to redefine nature-based climate actions in the carbon market.
(With inputs from agencies.)
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