Apollo Tyres Drives New Sponsorship for Team India

Apollo Tyres has secured a significant partnership with the Board of Control for Cricket in India (BCCI) as the new jersey sponsor for the Indian cricket team. This deal follows the exit of Dream 11, with Apollo winning after a competitive bidding process.

The sponsorship, valued at Rs 579 crore, marks Apollo Tyres' maiden venture into Indian cricket. It covers the Indian men's and women's national teams across all formats, slated to last until March 2028, and replaces Dream 11, succeeding previous agreements effectively.

This strategic move comes amid regulatory changes that banned real money gaming platforms, undercutting Dream 11's involvement. Apollo Tyres, a global leader in the tyre industry, aims to capitalize on the commercial appeal of Indian cricket, aligning with a sport that resonates nationally.

(With inputs from agencies.)