Samsung Aims for Double-Digit Growth in India's TV Market with AI-Powered Premium Range
Samsung aims to achieve double-digit growth in the Indian TV market by introducing AI-powered features and expanding its premium range. Despite a challenging 2024, the company sees promising growth opportunities, particularly in large-screen segments. It aspires to capture a significant market share by innovating with Vision AI technology.
- Country:
- India
In a bid to capture a larger share of the Indian TV market, Samsung is banking on its innovative AI-driven technologies and wide range of premium offerings. A key player in the consumer electronics industry, Samsung aims for double-digit growth in 2025.
Despite a downturn in TV sales in 2024, Samsung senior director Viplesh Dang remains optimistic, pointing to emerging trends favoring larger screens and AI-enhanced features. Samsung plans to democratize AI technology, catering to consumer demands for high-end, smart TVs.
Samsung's latest lineup, introduced in 2025, features advanced AI technologies that personalize user experience, with models ranging from Neo QLED 8K to OLED TVs. As the market anticipates gradual recovery, Samsung is set to thrive on the demand for premium entertainment solutions.
(With inputs from agencies.)
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