Samsung's AI-Powered Appliance Revolution: Aiming for 70% Sales by 2025

Samsung, a major player in consumer electronics, is projecting that artificial intelligence-powered and internet-connected appliances will constitute half of its sales by the first half of 2025. The company targets significant growth in the premium segment, despite overall single-digit growth expectations in refrigerators and washing machines.

To catalyze this growth, Samsung plans to open 150 new exclusive brand outlets across India, bringing the total to 900 by year's end. The adaptability of new-age technologies like AI is high among Indian consumers, prompting Samsung to expand its portfolio of smart appliances.

The company's focus on AI integration extends to its popular product lines, including washing machines, refrigerators, and air conditioners. The premium segment, buoyed by rising disposable incomes and digital influence, is witnessing notable growth. Samsung's AI appliances have already played a significant role in the brand's ascension to the top spot in premium refrigerators.

(With inputs from agencies.)