Mulberry's Revenue Surges Amid New Strategy Success

British luxury handbag brand Mulberry has announced a 5.7% increase in its annual revenue, credited to a robust performance in the latter half of the year.

The company's second-half sales rose by 13.6%, reversing a first-half decline of 3.2%, thanks to its 'Back to the Mulberry Spirit' strategy, which aimed to reinforce domestic customer engagement across both retail and digital channels.

CEO Andrea Baldo highlighted the company's simplification efforts and focus on full-price sales, which have strengthened their brand's distinctive British identity. This strategic realignment has also seen the successful sell-out of the Bayswater Limited Edition within minutes of its launch.

(With inputs from agencies.)