Government Proposes Tightened IT Rules to Combat AI Misuse

The government has introduced a proposal to tighten IT Rules, specifically targeting the identification of AI-generated content online. This move seeks to address the growing misuse of Artificial Intelligence in creating deceptive visual content that spreads misinformation. The proposed amendment requires a continuous and clearly visible display of labels on AI-generated visuals, ensuring viewers are informed throughout the content's entire duration.

According to Meity, this change is necessary due to insufficient compliance with the previous requirement of 'prominent visibility'. An 'always-on' label is designed to prevent scenarios where viewers may miss the AI marker, ensuring transparency and accountability. Notably, social media platforms and AI tool creators must incorporate these labeling mechanisms, making it vital for users to recognize synthetic content immediately.

However, the proposal has sparked criticism from digital advocacy groups like the Internet Freedom Foundation (IFF). They argue that the constant amendments to IT Rules lead to consultation fatigue, lack of a stable policy roadmap, and potential overreach by Meity, especially concerning mandatory compliance with advisories. As public feedback is sought until May 7, 2026, stakeholders are encouraged to submit opinions under fiduciary confidentiality.

(With inputs from agencies.)