FarmRise: Revolutionizing Indian Agriculture with Digital Innovation
Bayer AG's FarmRise app has registered 5 million farmers in India. It's part of a larger Direct2Farmer ecosystem, offering agronomy advice, weather updates, mandi prices, and more. Available in nine languages, it caters to real farmer needs, providing an easy interface even for smartphone novices.
Bayer AG's innovative FarmRise mobile app has reached a milestone with 5 million registered users, solidifying its status as a leading agri-tech platform in India.
According to Simon Wiebusch, Country Divisional Head for Bayer's Crop Science Division in India, Bangladesh, and Sri Lanka, FarmRise is not merely an application but a digital foundation for extensive engagement with farmers.
The app delivers essential agronomy advice, local weather forecasts, and price updates, while also featuring government schemes and crop-specific content. Supporting over nine Indian languages, it offers a user-friendly interface suitable for even those new to smartphones, forming part of Bayer's broader Direct2Farmer ecosystem.
(With inputs from agencies.)
- READ MORE ON:
- FarmRise
- Bayer
- India
- agriculture
- agri-tech
- app
- digital innovation
- farmers
- agribusiness
- smartphone
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