Delhi Transport Corporation's Revenue Strategy: Advertising Breakthrough
The Delhi Transport Corporation (DTC) aims to enhance revenue by utilizing identified advertising spaces on buses and properties. With rising liabilities, DTC explores new revenue streams through ad placements and redevelopment projects, focusing on maximizing commercial use of its facilities.
- Country:
- India
In an effort to lift revenue figures, the Delhi Transport Corporation (DTC) has pinpointed 50,000 square feet available for advertising across various properties, an official disclosed on Thursday.
Amidst a fleet of approximately 7,000 buses, including 1,600 electric vehicles, DTC's daily operations cater to about 41 lakh passengers utilizing both DTC and cluster buses. However, a report by the Comptroller and Auditor General (CAG), published in March, revealed the corporation's worrisome liabilities, which have soared from Rs 28,263 crore in 2015-16 to an alarming Rs 65,274 crore in 2021-22.
To rectify this financial strain, the transport department is actively pursuing advertisement initiatives and reevaluating the viability of commercial operations at bus depots. Fresh efforts include converting unused buses into shops and redeveloping depots to boost revenue opportunities.
(With inputs from agencies.)
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