Sky-High Jam: Friendship Day Celebration at 36,000 Feet

House of McDowell's Soda kicks off a unique in-flight jam session this Friendship Day featuring rap sensation King. This exclusive event combines music, friendship, and altitude, offering fans a chance to win their way aboard this one-of-a-kind experience, culminating in a grand celebration in Kolkata.


Devdiscourse News Desk | Mumbai (Maharashtra) | Updated: 25-07-2025 10:39 IST | Created: 25-07-2025 10:39 IST
Sky-High Jam: Friendship Day Celebration at 36,000 Feet
Join the world's first Yaari Jam Flight with King, Karma, Ravi Gupta & Gurleen Pannu! A sky-high celebration of friendship takes off from Mumbai to Kolkata. Image Credit: ANI
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This Friendship Day, House of McDowell's Soda is revolutionizing the celebration of camaraderie by taking it to the skies. An unprecedented in-flight jam session headlined by rap star King at 36,000 feet is set to redefine the idea of friendship gatherings. Joining King are rapper Karma, as well as comedians Ravi Gupta and Gurleen Pannu, all promising to deliver an extraordinary mix of music and humor.

The flight departs from Mumbai with a destination of Kolkata, where the grand finale of the Yaari Jam awaits. Participation is not just a matter of buying a ticket; prospective attendees must tag House of McDowell's Soda on Instagram to access a microsite where they share unforgettable friendship stories for a chance to join this unique celebration.

According to Varun Koorichh, Vice President of Diageo India, the event is designed to create memorable and meaningful moments among friends. Rapper King shares his excitement, calling it a personal experience in celebrating yaari. Meanwhile, rapper Karma and comedian Ravi Gupta are thrilled at the idea of jamming with friends above the clouds, making this an unforgettable event for everyone involved.

(With inputs from agencies.)

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