OYO Introduces 'CheckIn' for Premium Travelers
OYO's parent company, PRISM, launches 'CheckIn', a new vertical unifying its premium hotel and homestay brands, aimed at luxury travelers. The CheckIn app aggregates SUNDAY Hotels, Clubhouse, Palette, and European holiday homes, offering quality assurance and convenience for premium options globally. The service debuts in India, with international expansion planned.
- Country:
- India
OYO's parent company, PRISM, has unveiled 'CheckIn', a new venture that consolidates its premium hotel and homestay offerings. The launch was announced on Friday, introducing a service targeted at luxury accommodations.
The CheckIn app will house brands such as SUNDAY Hotels, Clubhouse, and Palette, alongside European holiday homes like CheckMyGuest and Belvilla. This app caters to upmarket travelers, while the existing OYO app will continue serving budget-conscious users.
Ritesh Agarwal, Founder & Group CEO of PRISM, emphasized the app's dual benefits: assured quality standards and streamlined access to premium choices. After a successful pilot phase in India, global rollout plans are underway. This marks OYO's significant stride beyond its budget hotel roots into the high-end travel sector.
(With inputs from agencies.)
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