ixigo Trains Secures New Delhi Metro Station Branding Rights

In an ambitious branding move, ixigo Trains has taken over the naming rights of New Delhi Metro Station, now officially rebranded to include its name. This signifies a bold marketing strategy intended to elevate ixigo Trains' visibility and recall among millions who transit via this crucial metro hub daily.

This renaming effort forms part of a broader initiative to bolster ixigo's presence in public transport ecosystems by increasing engagement at one of New Delhi's busiest stations, strategically located at a vital interchange connecting significant rail and air travel points.

CEO Dinesh Kumar Kotha highlighted that this aligns with ixigo's mission to integrate seamlessly into the journeys of its users, making travel simpler and accessible. With extensive reach and automation technology, ixigo aims to ensure it becomes synonymous with train travel in India.

(With inputs from agencies.)