Reviving Traditions: Rumi Merges Dastangoi and Culinary Art in Bold Campaign

Rumi- The Spirit of Awadh has launched a unique promotional campaign titled "Dastan-e-Aam" to celebrate the traditional Urdu storytelling art of dastangoi. The event, headlined by the esteemed Dr. Himanshu Bajpai, is set to captivate audiences with its cultural richness.

This creative transit media initiative marks a first in the F&B industry, blending narrative art with culinary traditions. With a route extending from Electronic City to the Airport, the campaign promises high visibility, reaching a diverse urban audience, from daily commuters to cultural enthusiasts.

Rajnish Kumar, a partner at Rumi, highlighted their goal of building a community enriched by history, art, and cuisine through such endeavors, marking this as a groundbreaking moment in experiential and cultural marketing within the food and beverage landscape.

(With inputs from agencies.)