Apple's 'F1: The Movie' Races to Box Office Triumph
Apple's racing film 'F1: The Movie', starring Brad Pitt, dominated the box office, earning $55.6 million in the U.S. and Canada. It succeeded globally with $88 million, driven by robust Formula 1 fandom. Its cinematic appeal was amplified by strategic marketing, resembling a coordinated pit crew in effect.
In a spectacular debut, Apple's 'F1: The Movie' zoomed to the top of the U.S. and Canadian box office, amassing $55.6 million. Starring Brad Pitt, the film charts his character's return to Formula 1 racing post-accident.
Globally, 'F1: The Movie' garnered $88 million, buoyed by fervent Formula 1 enthusiasts across Europe and Latin America. Racing films often struggle at the box office, but this film bucked the trend due to factors like a strategic marketing campaign and the directorial prowess of Joseph Kosinski.
This opening marks Apple's largest cinematic success, reflecting the sport's excitement and the film's compelling narrative. CEO Tim Cook highlighted the film at the Worldwide Developers Conference as part of a concerted promotional effort, supported by Apple's distribution and marketing partners.
(With inputs from agencies.)
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