Classic Legends: Reviving Iconic Motorcycle Brands with Electric Ambitions

Classic Legends, a burgeoning force in the motorcycle industry and backed by the Mahindra group, is on the brink of a significant transformation. Their foray into the global market could see the iconic brand undergoing a public listing within the next 12 to 18 months, with ambitions of becoming a credible mid-market leader.

The company, known for resurrecting legendary names like Yezdi, Jawa, and BSA, is also making headway into the electric vehicle space. Despite being ready to unveil their electric motorcycle, they are strategically waiting for market conditions to mature, particularly concerning charging infrastructure and retail financing availability.

Bolstered by a government-backed R&D center in the UK, Classic Legends is keenly focused on innovation. The company has benefited from grants that match their investments, cementing a strong relationship with the UK government and establishing a foothold in Coventry for their electric bike initiatives.

(With inputs from agencies.)