Chill in the Ice Cream: Jerry Greenfield's Resignation Over Ben & Jerry's Social Values Clash with Unilever
Jerry Greenfield, co-founder of Ben & Jerry's, has resigned from the ice cream brand due to tensions with Unilever over social activism, particularly relating to the Gaza conflict. Greenfield, emphasizing values like justice and equity, expressed disappointment at the company's perceived silencing by its parent corporation.
Jerry Greenfield, co-founder of the iconic Ben & Jerry's ice cream brand, has resigned following disputes with parent company Unilever. The tension has stemmed largely from differing views on the brand's social activism stance, particularly concerning the recent Gaza conflict.
In an open letter, shared by fellow co-founder Ben Cohen, Greenfield expressed his dismay over Unilever's alleged attempts to silence the brand's advocacy. He emphasized his commitment to values like justice and humanity, criticizing Unilever's influence since acquiring the company in 2000.
As Unilever's plans for a spinoff move forward, Greenfield has opted to continue his social activism outside the company. This departure signals ongoing challenges between corporate influence and an independent brand's core mission.
(With inputs from agencies.)
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