Celebrate Timeless Moments with India Gate Classic: KRBL's New Campaign

KRBL Limited, the renowned rice miller, has unveiled a new campaign celebrating India Gate Classic Basmati Rice. With Amitabh Bachchan as the narrator, the 'Banaiye Har Pal Classic' initiative emphasizes the essence of togetherness and the importance of time spent with loved ones.

The campaign features evocative stories depicting family moments, aiming to inspire audience members to prioritize relationships amidst the fast-paced life leading into India's festive season. Kunal Sharma, Vice President - Marketing and Organized Trade at KRBL, noted the importance of taking time for familial connections, with food as the thread linking these moments.

KRBL's strategy includes expanding its product line beyond rice, incorporating Biryani masala and edible oils, while maintaining market dominance domestically and engaging in an integrated marketing approach that spans television, OTT platforms, and other media. This ensures KRBL remains a market leader with a cultural impact.