Sean Astin Leads SAG-AFTRA in AI Battle, Protecting Performers' Rights
Sean Astin, SAG-AFTRA's new president, is prepared to tackle AI challenges, emphasizing performers' rights and fair compensation. In response to AI character Tilly Norwood, Astin stressed the importance of ensuring studios cannot exploit actors' likenesses without consent. SAG-AFTRA aims for a collaborative relationship with talent agents to address these issues.
Devdiscourse News Desk | Los Angeles | Updated: 03-10-2025 13:06 IST | Created: 03-10-2025 13:06 IST

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Sean Astin, the recently elected president of SAG-AFTRA, emphasizes the union's readiness to face AI challenges, ensuring agreements protect performers' rights and fair compensation.
Astin voiced concerns following AI character Tilly Norwood's emergence, highlighting the union's commitment against unauthorized use of performers' likenesses without consent.
Astin underscores the importance of collaboration with talent agencies, promising constructive partnerships to safeguard performers' interests and promising continued leverage as audiences prefer genuine human performance.
(With inputs from agencies.)
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