Empowering Assam: Bajaj Finance's 'Arth Sutra Samvad' for Financial Literacy
Bajaj Finance launches 'Arth Sutra Samvad' in Assam to promote financial literacy under the RBI initiative. The campaign targets rural and underbanked areas in India, focusing on topics like savings, responsible borrowing, and online fraud prevention. It includes workshops, community dialogues, and expert panel discussions.

- Country:
- India
Bajaj Finance's latest initiative, 'Arth Sutra Samvad', seeks to promote financial literacy in Assam, strengthening the public's understanding of safe monetary practices.
The campaign, launched in Guwahati, aligns with the RBI's nationwide effort to increase financial awareness and inclusion, particularly in rural and underbanked areas.
Through panels and sessions, the initiative educates participants on savings, responsible borrowing, and fraud avoidance, aiming to fortify financial discipline and resilience among individuals.
(With inputs from agencies.)
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