Oben Electric's Bold Entry into the 100cc Motorcycle Market
Oben Electric plans to enter the 100cc motorcycle segment with its new O100 platform, aiming to cater to mass commuting needs. By the year's second half, they expect to roll out sub-Rs 1 lakh motorcycles, expanding their market reach. The platform allows scalability, quick iterations, and seamless technology integration.
- Country:
- India
Oben Electric announced on Wednesday its strategic plan to venture into the 100cc motorcycle market, unveiling their new platform, O100. This innovative platform is set to produce motorcycles priced under Rs 1 lakh, specifically targeting mass commuters.
Oben's ambitious rollout, expected in the latter half of the year, represents a significant shift, as this segment comprises nearly 30% of the total two-wheeler market. The company's prior platform, ARX, catered to the premium segment with models like Rorr and Rorr EZ, known for their performance-centric designs.
The O100 platform emphasizes modular architecture, supporting various configurations and emerging technologies. Madhumita Agrawal, Founder and CEO, highlighted its design for mass commuting. Oben plans to expand over 100 showrooms nationwide, focusing on Tier I/II/III cities by year-end.
(With inputs from agencies.)
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- electric
- motorcycle
- Oben
- 100cc
- O100
- platform
- commuter
- mass market
- showrooms
- India
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