Flipkart Bolsters Consumer Trust with CCPA Compliance

In a move to solidify consumer trust, Flipkart, India's homegrown e-commerce giant, has aligned itself with CCPA guidelines. This alignment emphasizes Flipkart's dedication to transparency and accountability in consumer interactions. The comprehensive self-audit declaration was submitted to the Ministry of Consumer Affairs, marking a step forward in ethical e-commerce practices.

The Flipkart Group, which includes Myntra, Flipkart Wholesale, and Cleartrip, has consistently invested in policies and training to empower consumers with clear choices. Rajneesh Kumar, Chief Corporate Affairs Officer, affirmed the group's commitment to upholding high compliance standards and fostering a responsible digital marketplace aligning with the government's vision.

Ms. Nidhi Khare, IAS, Hon'ble Secretary, commended Flipkart's proactive approach in addressing dark patterns and setting a benchmark for other platforms. Flipkart aims to work closely with the government to shape a transparent digital economy, ensuring consumers can shop with confidence and ease.

(With inputs from agencies.)