Audi India Navigates Sales Slump with Strategic Resilience

Audi India has announced an 18% reduction in its sales for the first nine months of the year, selling 3,197 units, down from 3,889 in the same period last year. This drop highlights the luxury car market's challenges amid unique market dynamics, according to a company statement released Friday.

Balbir Singh Dhillon, Head of Audi India, emphasized the company's focus on creating meaningful customer experiences despite the tough conditions. He acknowledged the complex market landscape shaped by geopolitical issues and economic shifts but expressed optimism fueled by the incoming GST 2.0 and robust festive demand.

In a positive development, Audi's pre-owned car sector has witnessed a 5% increase in sales, suggesting diversified growth opportunities. The automaker remains hopeful about ending the fiscal year strong, leveraging evolving market stimuli.

(With inputs from agencies.)