PepsiCo Revamps Packaging to Highlight Ingredient Transparency

PepsiCo is rolling out new packaging across its food brands, including Lay's, Kurkure, and Doritos, to clearly communicate the absence of artificial flavours and colours. This aligns with a rising consumer demand for ingredient transparency at the point of purchase.

The company's statement highlights that the updated packaging will maintain familiar tastes and quality while promoting informed choices. Saakshi Verma Menon, Chief Marketing Officer, emphasized that PepsiCo India focuses on transparency and consumer trust without altering product recipes. This initiative comes as part of broader investments, including a significant Rs 5,700 crore by 2030 to enhance manufacturing capabilities.

(With inputs from agencies.)