The Morning Show Tackles AI and Deepfake Dilemmas in Season Four

In its fourth season, "The Morning Show" takes a bold step into the timely and unsettling world of artificial intelligence's impact on media. Stars Reese Witherspoon and Jennifer Aniston, who have personal experiences with their likenesses used in deepfakes, lead a narrative on the dangers of such technologies.

The series, known for addressing contemporary political issues, now shines a light on how the news industry has evolved since 2023. The latest season follows a fictional merger between two major networks, exploring the rise of independent journalism and the influence of podcasting in today's media landscape. These elements are poignantly portrayed by Witherspoon's character, Bradley Jackson.

Both actors express concern over the rapid progression of AI technologies, urging for legislative action to combat deepfake misuse. Witherspoon highlights the series' dedication to discussing relevant cultural shifts, from 'MeToo' to the evolving discourse around 'wokeness,' and showcases how "The Morning Show" remains deeply intertwined with global conversations.

(With inputs from agencies.)