Australia's $130 Million Tourism Blitz: 'Come and Say G'day' Expands Internationally
The Australian Government is boosting its 'Come and Say G'day' campaign with a $130 million investment, introducing new international ambassadors to entice global tourists. The campaign, now in its second phase, is set to target key markets like China, the US, and the UK, highlighting Australia’s diverse attractions.
- Country:
- Australia
The Australian Government is set to launch a $130 million initiative to entice international tourists to explore Australia. This campaign, first teased by Prime Minister Anthony Albanese during his China visit, is part of the successful 'Come and Say G'day' series and will debut in China on August 7.
A prominent feature of the campaign includes international talents such as Australian wildlife conservationist Robert Irwin in the US, TV cook Nigella Lawson in the UK, and actor Yosh Yu in China. The initiative aims to reinforce Australia's tourism appeal through relatable personalities across five key markets.
The government's investment reflects a strategy to grow international arrivals, predicted to reach 11.8 million by 2029. With a $14 return per invested dollar, the campaign supports 700,000 jobs and 360,000 businesses, emphasizing tourism's vital role in Australia's economy. The Ministerial excitement underscores a commitment to highlight Australia's iconic attractions and unique experiences.
(With inputs from agencies.)
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