Apollo Tyres: New Lead Sponsor for India's Cricket Team
Apollo Tyres has been named the new lead sponsor for India's cricket team, replacing Dream11. The change comes after a ban on real-money gaming led to Dream11 exiting its sponsorship agreement with BCCI. The new contract with Apollo Tyres is set to run until March 2028.
India's cricket team has secured Apollo Tyres as their new lead sponsor, replacing Dream11. The change was necessitated after Dream11 exited a lucrative contract due to a recent ban on real-money online gaming.
The Board of Control for Cricket in India (BCCI) has highlighted the significant increase in sponsorship value with Apollo Tyres, though details remain undisclosed. BCCI Secretary Devajit Saikia expressed enthusiasm over this first major partnership for Apollo in Indian cricket.
Apollo Tyres considers this sponsorship more than a business deal, viewing it as a partnership between two respected institutions. Vice-Chairman Neeraj Kanwar noted the prestige of having their logo on Team India's jerseys, given cricket's global popularity.
(With inputs from agencies.)
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